Why Host the Tour?

  • Generates large media exposure and substantial global television coverage
  • Proven ability to draw crowds
  • Two distinct audiences to market to: Gen Y males and young families
  • Highly attractive sponsorship vehicle for advertisers wishing to target Gen Y
  • Hosting a major action sports event bolsters image and provides a reputation for being ‘cool’ and ‘cutting edge’
  • Travel and tourism will get a surge of favorable publicity and added visitors
  • Very positive PR and media “buzz”
  • Fun and interactive family activities that people enjoy and want to attend
  • Supporting an event that young consumers identify with creates an affinity towards the host site for families and the next generation of consumers