- Generates large media exposure and substantial global television coverage
- Proven ability to draw crowds
- Two distinct audiences to market to: Gen Y males and young families
- Highly attractive sponsorship vehicle for advertisers wishing to target Gen Y
- Hosting a major action sports event bolsters image and provides a reputation for being ‘cool’ and ‘cutting edge’
- Travel and tourism will get a surge of favorable publicity and added visitors
- Very positive PR and media “buzz”
- Fun and interactive family activities that people enjoy and want to attend
- Supporting an event that young consumers identify with creates an affinity towards the host site for families and the next generation of consumers
