Press Release: The First Ever FMX Team Energy Cup Revs Up Southern California

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LOS ANGELES (March 26, 2009) -The FMX Team Energy Cup debuts at Harrah’s Rincon Casino & Resort on April 17-19, bringing Southern California its first ever Freestyle Motocross (FMX) team competition.  During the weekend, some of the world’s top motorcycle aerialists, including Adam Jones (Warrendale, PA), Mike Mason (Minden, Nevada), and Jeff “Ox” Kargola (San Clemente, CA), will flip and whip their way through three contests – Best Trick, Best Whip and Best Run – racking up points for their squad toward the title of Best FMX Team.

A special performance by D.J. Paul Oakenfold, with special guests: Liquid Todd and Kenneth Thomas, launching the International Perfecto Tour opens the weekend’s festivities on Friday night.  Fans can then enjoy fierce freestyle motocross action on Saturday afternoon with the FMX Prelims, starting at 3:00 p.m. then enjoy a little dinner, music, pool parties and other VIP activities later that evening.  On Sunday at 1:00 p.m., the FMX Team Energy Cup Finals takes place, naming the event’s top team, followed by a reggae pool party to round out the weekend.

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Tickets to the FMX Team Energy Cup are on sale now at harrahsrincon.com or by calling 888-512-SHOW (7469) to charge tickets by phone.  Prices start at $20.00.  Weekend packages are also available and include all competitions, concerts, pool parties and VIP events. Saturday night is military night; all military personnel receive a $10.00 discount with their military ID.  For more information please visit harrahsrincon.com.

As a part of the ASA Action Sports World Tour, the FMX Team Energy Cup will air on national television networks to include CBS Sports, VERSUS, Fox Sports Net and FUEL TV.  International fans will also enjoy the action in more than 140 countries around the globe on 20 different networks.  Please stay tuned to www.ActionSportsTour.comfor the tour’s 2009 television schedule.

For more ticket information or details about the FMX Team Energy Cup, please visit www.ActionSportsTour.com or contact Denise M. Abbott, ASA Director of Media Relations & Marketing at 310 410 3020 ext. 309 or via email at abbott@asaent.com.

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About ASA Entertainment:
Founded in 1994, ASA Entertainment, LLC is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global. ASA’s events, featuring skateboarding, freestyle BMX, inline skating, free-skiing, freestyle motocross, snowboarding and music, are broadcast domestically on CBS, Spike, VERSUS, FUEL TV and Fox Sports Net, and distributed during 937 hours of programming to more than 1 billion HH globally via our 32 international broadcast partners. ASA’s productions span the spectrum from large, international competitions such as the LG Action Sports World Championships to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions and mobile tours. As one of the most established organizations in action sports, ASA Entertainment strives to develop premium content around the fastest growing sector of American sports. ASA Entertainment is a member of the Omnicom Group. For more information, visit www.ASAentertainment.com orwww.ActionSportsTour.com.

About Harrah’s Rincon Casino & Resort:
Winner of the 2007 SHRM Workplace Excellence Award (Marble Award in the Large Company category) and owned by the Rincon San Luiseno Band of Mission Indians and managed by HCAL, a subsidiary of Harrah’s Operating Company, Harrah’s Rincon Casino & Resort is located at 777 Harrah’s Rincon Way (33750 Valley Center Road) in Valley Center, CA, 20 minutes northeast of Escondido. With approximately 1,600 employees and an identity as a top resort-gaming destination, the casino offers state-of-the-art amenities and the unparalleled customer service that has made Harrah’s a nationally recognized brand.